Hummingbird – This is not a Long – tail Search
From the title of the article the most familiar you may have understood that we are talking about the latest Google algorithm.
This article is intended to contradict almost every position that Hummingbird experts have taken. Almost all SEOs out there say that you need to use more semantics in your pages and generally apply techniques that we have been aware of and have been using long tail keywords for years.
From what we have seen and understood about Google’s “Hummingbird”, it is not just a small misunderstanding, but a big misunderstanding that leads readers of these guidelines in the wrong direction.
Those who do SEO are worried that the Links they are building should be long tail. Long-tail queries are queries that are unusually or many times unique to search engines. So SEO’s research used these keywords in their texts in order to have a chance to appear in the top positions of search engines.
The Hummingbird algorithm has nothing to do with Long tail keywords but just the opposite.
This new algorithm undertakes to match these long tail queries with smaller ones of equal importance before performing the search.
So when we are in Thessaloniki and ask the cell phone “what is a good place to drink coffee?” then Google is able to understand that when I say ‘Thessaloniki’ I mean ‘place’ the phrase ‘a good place to drink coffee’ corresponds to ‘Café’. Now Google has managed to turn entire proposals into simpler ones and with this example it is able to understand that we are looking for a “Café in Thessaloniki”. In an ideal world we would expect him to understand the word “good” and the results to be proportional to the reviews. But we believe that this will also happen.
Those of you who spend time rewriting your texts with long tail keywords, Google does just the opposite. Google tries to get away from the exact wording to understand the concepts. So, no matter how talkative or circular your search for “Café in Thessaloniki” is, the search runs exactly the same as “Café Thessaloniki”, “Good Café Thessaloniki”, etc.
Google applies semantics to the question itself and not to the pages.
So even though the Hummingbird algorithm has been out there for a while, and despite Google informing us that it affects 90% of searches, there has not been a huge reaction to the changes in positions, or massive loss of positions.
However, some websites have been affected but for completely different reasons.